Posted in: Blogging
Sadly, there’s no straightforward answer as it depends on your target audience, your circumstances and the amount of time and energy you have to devote to blogging.
If you’re struggling to decide how often you should update your business blog, ask yourself these 5 questions:
1) What are you hoping to achieve from blogging?
Focusing on why you’re blogging and what you hope to achieve from it can help you formulate an idea of how often you need to post to meet your goals. But make sure the schedule you choose is realistic.
When you first start a business blog, especially if you’re a start-up and your aim is to get visitors to your website, it can be tempting to commit to blogging daily or weekly. But consider what will happen a few months down the line when you have a few clients on your books. Will you still be able to keep up with your rigorous blogging schedule?
2) How much time do you have?
To decide on how frequently you’ll post to your shiny new blog, you’ll need to figure out how much time you have available to devote to it. And I’m not just talking about the time it takes to write the posts.
Bear in mind, you’ll also have to upload your blogs to your website, find relevant images to go with them, then share them on social media.
If you’re planning to do all of this yourself, can you make time in your normal working day to do it?
3) Are you writing the blogs yourself or outsourcing them?
If you’ll only have the time to write once in a blue moon, is it better to outsource your blog writing to a freelance copywriter or blog writer? Obviously, outsourcing will cost more than doing everything yourself, but you’ll be able to focus on your other tasks whilst reaping the benefits of more regular blog posts.
4) How many ideas do you have?
If you can only come up with a few initial ideas for blog topics, it may be a good idea to spread your posts out over a few months to avoid running out of steam. Don’t blog just for the sake of blogging. It sounds cliched, but you should focus on quality over quantity.
If you don’t have a good idea for a blog post, it’s better to wait until you do than churn out 300 words on what you’ve eaten for lunch that day just so that you can say you’ve stuck to your schedule.
5) How often does your audience need to hear from you?
Keeping your target audience at the forefront of your mind is essential when deciding how often to blog. If your posts will be aimed at busy working mums, will they have time to read a daily blog post, or is a weekly post more realistic?
If you’re not sure, ask your audience! Set up a quick Doodle poll or Twitter poll and ask them to vote on how often they want to hear from you.
If you’ve considered the 5 points above, the chances are you’ve come up with a decent, realistic idea of how often you should be blogging.
But remember: It’s not set in stone.
If, after a few months, you find you can no longer stick to your schedule, change it. Experiment until you find a consistent frequency that suits your business and its goals. What works for someone else may not necessarily work for you. It really is up to you how often you blog.