Your claims of being professional, having close attention to detail and working with big brands suddenly come under scrutiny. People begin to doubt your experience and question your professionalism. Why?
Because your website is full of spelling mistakes.
Proofreading your content could be the difference between the life and death of your business.
If you don’t proofread your web copy, you can create a bad first impression and put potential customers off.
Here’s why it’s so important to proofread everything you write (from web copy to the tiniest of tweets):
1) It shows you know your stuff
Poor spelling and grammar can be associated with a poor-quality product/service.
You could be the most skilled person in the world in your particular trade but, if you don’t know the difference between ‘your’ and ‘you’re’ and have apostrophes in all the wrong places, people can think you don’t know what you’re talking about and won’t take you seriously.
If your trade involves working in/on customers’ homes, with their pets or with their children, it’s particularly important. If you can’t get basic spelling and grammar right, will your customers trust you have enough knowledge to work with something that really matters to them?
2) It shows you care
Your website is your opportunity to back up all the things you tell people about your business in person. If you tell people you run a high-quality service and take pride in what you do, your website needs to reflect this.
Spelling mistakes can make you look like you don’t care and that you’ve just stuck some text on your website in a hurry. Error-free content proves that you care about quality.
3) It shows you’re genuine and trustworthy
Well-written content shows you’re reputable and inspires confidence in your product/service. We’ve all received those emails from spammers who claim they can get our websites to the top of Google, yet their emails are littered with spelling mistakes. There’s no way we’d let them anywhere near our sites.
Thanks to these guys, if your email is badly written, it’s likely to be sent straight to your prospective customers’ spam folders. Similarly, if your web copy is poorly written, it can look spammy and untrustworthy.
4) It gets your message across quickly and clearly
We’re all busy. And with all this technology around us, we’re impatient and easily distracted too. Make sure your spelling is on point so there’s nothing additional to distract people from your message.
If your website visitors are having to pause to make sense of what you’ve written, they’ll give up and go elsewhere.
5) It helps your Google rankings
Google likes high-quality, useful web content. If your copy is full of spelling errors or stuffed with keywords to the point it no longer makes sense, Google won’t like it and you’ll slide down the search engine rankings.
You may be thinking ‘Who needs to proofread these days though? Spellcheck picks up on any mistakes we make.’
Sadly, this isn’t the case. A quick whizz of your copy through a spellchecker isn’t enough.
Spellcheckers are great for picking up on glaring spelling errors, but they don’t flag up everything. If I wrote ‘Love form Kate’ instead of ‘Love from Kate’, Word’s spellchecker wouldn’t tell me that I’d used the wrong word as ‘form’ is still spelt correctly.
If you’re wondering how you can check your work without relying solely on a spellchecker, follow my 10 tips for proofreading your own content.