Posting regularly on your social media pages shows your company is still active and is a great way to raise awareness about your business. It can keep existing customers engaged with your company and even help you grow your customer base.
Feeling like you have to post on social media purely to show you’re still there can be overwhelming. It’s easy to end up posting just for the sake of posting something. But this scattergun approach is likely to be a waste of your precious time.
Instead, before you post anything, think about who your audience is, what they engage with on social media and why they follow your business. This will help you tailor your content to your customers’ needs.
To help you plan what to post, here are a few ideas to spark your imagination:
1) Company news
Perhaps you’ve introduced a new product or service, or won an award? Posting company news is a great way of letting your followers know what your business is up to and encouraging them to visit your website.
Make sure your social media pages don’t come across overly salesy though. Social media is supposed to be social and most people use it to have conversations, not to be sold to.
2) Your blogs
Sharing helpful blogs on social media is an ideal place to start as it can establish your business as an authority in your field.
Blogs that answer frequently asked questions are great as you’re showing you know your stuff without directly asking customers for a sale.
3) Tips and tricks
Re-purpose your blog posts by turning them into smaller, digestible tips. You can quickly add a tip to an attractive background using a simple, free design tool, like Canva. Sharing these tips and tricks on social media shows your followers you know what you’re talking about.
4) Industry news
Share news articles about the latest developments or hot topics in your industry, adding your opinion on the subject. This shows your audience you keep up to date with what’s going on in your field and demonstrates your expertise. In your post, why not ask your followers what they think of the news too? This can encourage conversation … and that’s what social media is all about!
To find relevant industry news, you can set up free Google Alerts around specific keywords. Whenever a new article is added that uses those keywords, Google will send you an email.
5) A peek behind the scenes
Posting about people and what’s going on behind the scenes in your business shows the human side of your company and encourages customers to trust you. It’s also a good way of showing potential employees how good it is to work for your organisation.
- Has a new employee joined your company? Why not introduce them to your followers?
- Is an employee celebrating 10 years of service? Use social media to congratulate them.
- Are you having a fun team building day? Share what you get up to.
- Is there a nice snowy view out of your office window? Post it.
Share your employees’ posts too. And I don’t mean retweet selfies of them on a night out! Encourage them to be your company’s social media ambassadors and share insights into their workday.
If a customer says something good about your product or service on social media, share it. This user-generated content is free promotion for your business and shows you do a good job without you directly saying: “we do a good job”!
7) Case studies
Case studies are a powerful way to show prospective customers what you can do for them. Using statistics makes your case studies more believable. Perhaps you increased a client’s sales by a third or reduced their costs by 60%? Share some attention-grabbing statistics on social media with a link to the full case study.
Are you showcasing your products at an exhibition or fair? Before the event, encourage customers to visit you by sharing that you’ll be there. Many events have hashtags you can use in your posts to help you find and chat to other event-goers. Once you’ve set up your stand at the event, post a picture of it to let people know where to find you. After the exhibition, you could share your thoughts or photos of the event and tag the people or companies you met.
If you’ve attended a seminar or training event, posting about what you learnt subliminally shows customers you’re proactive and interested in developing your knowledge and expertise.
9) Ask questions
Asking questions encourages engagement with your business. If you have an idea for a new product and need to test the waters, why not create a poll or simply ask your customers what they think of it?
10) Awareness days
Awareness days and international celebrations, like International Women’s Day, World Book Day and Breast Cancer Awareness Month, are popular on social media. If an awareness day is relevant to you or your line of work, join the conversation by showing how your company is celebrating or contributing to the cause. You can find all sorts of awareness days here.
Give it a go
These ideas may or may not be relevant to your business, depending on the type and size of your organisation. But, if you want to step up your company’s social media presence, try a few of these ideas to start with and see what reaction you get. Mix up the style of your posts using text, images or videos to see what your audience responds best to.
As well as sharing your own social media posts, make sure you comment on other people’s posts, answer questions and join in with relevant industry discussions. This will help you get your company’s name out there and make connections.
Good luck and happy posting!