Blogs take time to research and write. It can be difficult to come up with topics that people will care about. Plus, you have a million and one other things to do to keep your business running smoothly. So, why should you bother blogging? Is it worth investing your time and energy in a business blog?

Posted in: Blogging

The short answer is yes.

The long(er) answer is below.

Blogging regularly can:

 

Help new customers find you

Blogs are a great way to drive new customers to your website. If your blog answers someone’s question, they may even stick around and visit a few other pages on your website to get more of a feel for the services you offer. Who knows, they may even download your free e-book, subscribe to your newsletter or simply just bear your business in mind the next time they need the answer to a similar problem.

The chance of someone becoming a customer the first time they read your blog is slim, but they’ve visited your site and got an idea of what you do, so it’s a good start. 

Giving away free tips and tricks in your blog could lead to a paying customer later down the line when they realise they simply don’t have time to fix the problem themselves or need to call in someone who knows what they’re doing.

 

Show customers you know your stuff

Keep your business on your prospective customers’ radars by reminding them you’re there with your sage advice. Answering customers’ frequently asked questions in your blog allows you to show off your knowledge and establish yourself as an expert in your field.

Blogs that show you know what you’re talking about can build trust, show your business is credible and convert prospects into buyers. When you regularly update your blog, it shows your business is active and reliable.

 

Increase your Google rankings

Each blog you produce is more content on your website for the search engines to scan and more keywords or phrases for you to potentially rank for. Google loves useful content that people are engaging with, so focus on helping your customers and answering their questions in your blog posts. When you know a topic inside out, words and phrases unique to your industry will come out naturally in your blog which can help you to rank well for very specific, niche searches.

 

Keep you active on social media

If you know you should be posting regularly on social media but can never think of what to write, sharing your blog posts is a good starting point. Sharing a blog will direct people to your website and encourage interaction with your business. Use relevant hashtags when you share your blog post to help people searching for that topic to find it.

Ask for opinions and encourage comments. By sharing the advice in your blog on social media, you’re demonstrating your knowledge and the type of services you offer in a less direct, salesy way than just sharing statuses that say ‘BUY MY PRODUCT/SERVICE’ (which can easily become boring for your followers).

 

These are just a few benefits of having a business blog. The results of blogging may not be instant, but, done well, regular blog posts can help you reach a wider audience, keep your existing customers engaged with your business and help you climb up the results pages on Google.

 

Sold on the benefits of blogging but don’t know where to start? This guide will help you come up with exciting topics your customers will care about.

If you don’t have the time to write your blogs yourself, I can write them for you. Check out my blog packages for small businesses that include regular blog posts, ways to share them on social media and a monthly catch-up to discuss blog topics.

 

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