How to format your website copy to make it easy to read
Posted on Sun 31st Mar, 2019 in: CopywritingWriting For The Web
Nobody wants to be faced with a giant wall of text when they visit a website. We’re all busy and we all want to find the information we need as quickly and easily as possible. So, if you want to grab your reader’s attention and stop them from heading to your competitor’s site, you need to format your web copy to make it interesting and easy to read.
5 ways to encourage people to read your latest blog post
Posted on Mon 21st Jan, 2019 in: BloggingSocial Media
So, you’ve written your new blog post (or your blog writer has written it for you) and added it to your website. Now, you need your target audience to see it, read it, interact with it and think to themselves ‘hmm, that company really knows their stuff’. But how do you get them to do that?
Why your business should be blogging regularly
Posted on Fri 28th Dec, 2018 in: Blogging
Blogs take time to research and write. It can be difficult to come up with topics that people will care about. Plus, you have a million and one other things to do to keep your business running smoothly. So, why should you bother blogging? Is it worth investing your time and energy in a business blog?
How to decide what to blog about: 5 tips for small businesses
Posted on Fri 30th Nov, 2018 in: BloggingWriting For The Web
So, you’ve heard about the benefits a blog can have for your small business and want to start reaping the rewards. Posting regular blogs can help new customers find you, increase your Google rankings and keep your existing customers interested in your products and services. “I want to do all these things”, you say.
10 things to look out for when proofreading your work
Posted on Wed 31st Oct, 2018 in: CopywritingEditingProofreading
Proofreading is just about checking spelling and grammar, right? Wrong. Proofreading is so much more than that. Although spotting a spelling mistake right before you publish something is a great feeling, correcting consistency and formatting errors is also important if you’re wanting professional-looking content that’s easy to read.
