I was recently invited back to my former university, Leeds Trinity University, to chat to students about what it’s like to be a freelance copywriter and proofreader. The students asked lots of interesting questions and I enjoyed speaking to aspiring freelancers about the good, the bad and the ugly of freelancing.
Having a business blog can establish your company as an authority in its field, improve your website’s Google rankings and help new customers find you. But having a business blog is a big commitment. So how can you find the time to write regular blog posts?
Just set up social media accounts for your business and need some inspiration about what to post? Or perhaps you’ve had your accounts set up for a while, posted well at first, then got busy and left your feed to go stale?
Nobody wants to be faced with a giant wall of text when they visit a website. We’re all busy and we all want to find the information we need as quickly and easily as possible. So, if you want to grab your reader’s attention and stop them from heading to your competitor’s site, you need to format your web copy to make it interesting and easy to read.
So, you’ve written your new blog post (or your blog writer has written it for you) and added it to your website. Now, you need your target audience to see it, read it, interact with it and think to themselves ‘hmm, that company really knows their stuff’. But how do you get them to do that?