How to format your website copy to make it easy to read
Posted in: CopywritingWriting For The WebNobody wants to be faced with a giant wall of text when they visit a website. We’re all busy and we all want to find the information we need as quickly and easily as possible. So, if you want to grab your reader’s attention and stop them from heading to your competitor’s site, you need to format your web copy to make it interesting and easy to read.
10 things to look out for when proofreading your work
Posted in: CopywritingEditingProofreadingProofreading is just about checking spelling and grammar, right? Wrong. Proofreading is so much more than that. Although spotting a spelling mistake right before you publish something is a great feeling, correcting consistency and formatting errors is also important if you’re wanting professional-looking content that’s easy to read.
Why you should get at least one person to read through everything you write
Posted in: BloggingCopywritingEditingProofreadingIf you’ve not done it before, the thought of getting someone to read through something you’ve written can make you cringe, especially if you’re not a natural writer, or you’re not 100% sure about spelling and grammar. It’s even worse when that someone will be reading your work whilst you’re in the same room and giving you live feedback on it.
5 easy ways to reduce your word count without deleting important points
Posted in: CopywritingEditingProofreadingWriting For The WebWhen you’ve spent ages slaving away writing the perfect article, essay or report, deleting some of your precious words to meet a strict word limit can be painful.
5 easy ways to make your web copy less formal
Posted in: CopywritingTone Of VoiceWriting For The WebDoes the writing on your website make it sound like you’ve swallowed a textbook? If so, it’s probably putting customers off.
