10 things to look out for when proofreading your work

Posted on Wed 31st Oct, 2018 in: CopywritingEditingProofreading

Proofreading is just about checking spelling and grammar, right? Wrong. Proofreading is so much more than that. Although spotting a spelling mistake right before you publish something is a great feeling, correcting consistency and formatting errors is also important if you’re wanting professional-looking content that’s easy to read.

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Why you should get at least one person to read through everything you write

Posted on Sun 30th Sep, 2018 in: BloggingCopywritingEditingProofreading

If you’ve not done it before, the thought of getting someone to read through something you’ve written can make you cringe, especially if you’re not a natural writer, or you’re not 100% sure about spelling and grammar. It’s even worse when that someone will be reading your work whilst you’re in the same room and giving you live feedback on it.

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5 easy ways to reduce your word count without deleting important points

Posted on Thu 30th Aug, 2018 in: CopywritingEditingProofreadingWriting For The Web

When you’ve spent ages slaving away writing the perfect article, essay or report, deleting some of your precious words to meet a strict word limit can be painful.

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5 easy ways to make your web copy less formal

Posted on Thu 21st Jun, 2018 in: CopywritingTone Of VoiceWriting For The Web

Does the writing on your website make it sound like you’ve swallowed a textbook? If so, it’s probably putting customers off.

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Songs that aren’t about copywriting but could be

Posted on Sun 18th Mar, 2018 in: Copywriting

The other day, I heard the Scouting for Girls song It’s not about you for the first time in a while. But instead of just thinking back to the heady days of being 15 at one of their gigs, I thought “Oooh, ‘It’s not about you’, that’s also a good copywriting tip.”

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