How to format your website copy to make it easy to read

Posted on Sun 31st Mar, 2019 in: CopywritingWriting For The Web

Nobody wants to be faced with a giant wall of text when they visit a website. We’re all busy and we all want to find the information we need as quickly and easily as possible. So, if you want to grab your reader’s attention and stop them from heading to your competitor’s site, you need to format your web copy to make it interesting and easy to read.

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How to decide what to blog about: 5 tips for small businesses

Posted on Fri 30th Nov, 2018 in: BloggingWriting For The Web

So, you’ve heard about the benefits a blog can have for your small business and want to start reaping the rewards. Posting regular blogs can help new customers find you, increase your Google rankings and keep your existing customers interested in your products and services. “I want to do all these things”, you say.

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5 easy ways to reduce your word count without deleting important points

Posted on Thu 30th Aug, 2018 in: CopywritingEditingProofreadingWriting For The Web

When you’ve spent ages slaving away writing the perfect article, essay or report, deleting some of your precious words to meet a strict word limit can be painful.

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5 easy ways to make your web copy less formal

Posted on Thu 21st Jun, 2018 in: CopywritingTone Of VoiceWriting For The Web

Does the writing on your website make it sound like you’ve swallowed a textbook? If so, it’s probably putting customers off.

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Is your web copy putting customers off?

Posted on Sat 14th Apr, 2018 in: CopywritingEditingProofreadingWriting For The Web

You’ve worked hard to get your name out there; networking, giving out business cards, sending cold emails and telling every man and his dog about your business. And it’s worked. People are heading to your website to find out more. But when they get to your website, your sales message begins to unravel.

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