Leeds Trinity University
When I was working in the Admissions team at Leeds Trinity, I was regularly involved in planning communications to applicants. I realised the university website had no information that specifically helped mature applicants. I thought about the concerns they usually had and wrote a web page addressing their FAQs around finance, part-time study, childcare and entry requirements. I also included an interview with a mature graduate to make the content relatable and add an element of social proof.